選校定專業(yè)之美國大學市場營銷專業(yè)指南

市場營銷，從字面上來看是以市場消費者作為研究對象，把握客戶的需求，讓產(chǎn)品具有獨特性，從而便于推廣并盡可能的吸引更多的客戶最終提升銷量。那么美國的市場營銷都會涉及哪些課程呢？就業(yè)方向都有哪些？錄取難度大嗎？我們以哥倫比亞大學為例進行解析。

課程設置： Prerequisites Prior to commencing the program, admitted students are required to have completed a Probability and Statistics course at the undergraduate level. It is also desirable that admitted applicants have taken a course in Marketing Management and a course in Microeconomics. In addition,it is highly recommended that students develop some knowledge and experience working with SQL, a database programming language, and any one of the statistical packages such as SPSS, SAS, Stata, and Matlab prior to joining the MS program. Core Courses All students are required to complete the following sequence of coursework: Note that the Mathematical Methods course begins in mid-August prior to the beginning of the fall semester. They are also required to take or exempt from these two MBA courses: If desired, students can substitute Strategic Consumer Insights (B8601) with either of the two PhD Consumer Behavior courses (Consumer Behavior I - B9609 or Consumer Behavior II - B9617). However, instructor permission is required bore joining each course. MBA Electives Students can take a maximum of two MBA courses in marketing. Students choose the elective classes that are most relevant to their interests. The following table contains a list of potential MBA and EMBA courses to choose from: