給領(lǐng)導(dǎo)者的10大忠告.

　　1.Give direction. Stand in front of the mirror and say, "Here is our future" five times without stuttering. A leader's most important job at any organization is to lay out a road map to the future. If you can't provide that direction, you're a manager -- not a leader. Your vision must be real, substantive, and something people can believe in. Have the guts to make decisions while there's still risk in them.

　　確定公司運(yùn)作的方向。站在鏡子前，連續(xù)5遍不間斷地說(shuō)：“這就是我們公司的未來(lái)”。身為任何企業(yè)的領(lǐng)導(dǎo)，最重要的工作就是繪制出未來(lái)的藍(lán)圖。如果你不能為大家指明方向，你就只能算是個(gè)經(jīng)理而不能成為領(lǐng)導(dǎo)人。你所繪制的藍(lán)圖必須是現(xiàn)實(shí)可行、實(shí)質(zhì)性的，能讓人相信是可以實(shí)現(xiàn)的。即便是存在風(fēng)險(xiǎn)，你也必須敢于當(dāng)機(jī)立斷。

　　2.Create a culture based on innovation and cooperation. Innovation is about more than designing snazzy products. It's also about improving customer experiences and services.

　　建立以“勇于創(chuàng)新、精誠(chéng)合作”為基礎(chǔ)的企業(yè)文化。創(chuàng)新不僅僅只是設(shè)計(jì)出更多的時(shí)髦產(chǎn)品，它還應(yīng)包括如何令客戶(hù)更滿(mǎn)意、為客戶(hù)提供更好的服務(wù)等方面。

　　3.Keep it simple and focused. Identify five key areas that need improvement in your company or division and keep at them until you get them right. Your list might include such things as cost containment, quality, or customer satisfaction. Set tough targets for each one, and hold people accountable for results. Measure, monitor, and review progress on a timely basis and reward results.

　　工作應(yīng)該目標(biāo)明確、重點(diǎn)突出。確定你的公司或部門(mén)中5個(gè)急需改進(jìn)的關(guān)鍵領(lǐng)域，并著手調(diào)整，緊抓不放，直到一切改好為止。或許你的清單上應(yīng)列有諸如成本控制、產(chǎn)品質(zhì)量、客戶(hù)滿(mǎn)意程度等內(nèi)容。為每一項(xiàng)改進(jìn)制定硬指標(biāo)，并派專(zhuān)人負(fù)責(zé)。你必須及時(shí)考核、監(jiān)督并審查工作的進(jìn)程，并對(duì)取得成果者給予獎(jiǎng)勵(lì)。

　　4.Honor your customer. The Internet lets your customers sound off and tell you exactly what they like or don't like about your business. Listen to them. Get out into the markets you serve, and ask your customers for feedback. Make the necessary changes to improve service or else you may find yourself with fewer customers (and eventually, out of business).

　　尊重客戶(hù)?；ヂ?lián)網(wǎng)讓你的客戶(hù)享有更多暢所欲言的機(jī)會(huì)，說(shuō)出他們真實(shí)的想法，喜歡你什么，不喜歡你什么。傾聽(tīng)他們的聲音，并親自融進(jìn)你從事的市場(chǎng)中去征求客戶(hù)的反饋。你需要根據(jù)情況不斷改進(jìn)公司的服務(wù)。否則，你就會(huì)發(fā)現(xiàn)客戶(hù)不斷減少(最終，關(guān)門(mén)大吉)。

　　5.Hire the best. Your staff is your most important asset -- in good times and in bad. Hire ambitious people who are team-builders and good communicators, who can lead the organization in turbulent times without panic.

　　雇傭最杰出的人員。無(wú)論公司處于順境還是逆境，員工都是最重要的資產(chǎn)。雇傭那些躊躇滿(mǎn)志雄心勃勃的人，他們是團(tuán)隊(duì)建設(shè)者和優(yōu)秀的上傳下達(dá)者，在企業(yè)面臨困難的時(shí)候，他們也能引領(lǐng)企業(yè)奮斗于驚濤駭浪之中而不驚慌失措。

　　6.Treat employees like customers. If you want to inspire your customers, you must first inspire your employees. Invest heavily in training and mentoring. Explain the organization's goals so that everyone has the information and motivation to contribute. Nurture and reward the top 20% of your staff who produce 80% of the results, and actively weed out the bottom 10% who give you 80% of the headaches.

　　視員工為客戶(hù)。要吸引更多的客戶(hù)，你就必須首先吸引公司的員工。加大培訓(xùn)和輔導(dǎo)方面的投資。讓每個(gè)員工都了解公司發(fā)展的目標(biāo)，讓他們充滿(mǎn)不斷前進(jìn)并作出貢獻(xiàn)的動(dòng)力。培養(yǎng)和獎(jiǎng)勵(lì)公司中20%最優(yōu)秀的、可為公司產(chǎn)生80%效益的員工，而把那最差勁的10%卻帶給你80%頭痛的員工清除出去。

　　7.Commit to diversity and social responsibility. Get beyond your dreaded mission statement and make these values central to how you do business.

　　注意保持多樣化及社會(huì)責(zé)任感。從那些討厭的規(guī)化演說(shuō)中解脫出來(lái)，而把你的價(jià)值觀貫徹到怎樣把公司經(jīng)營(yíng)得更好上面。

　　8.Make technology your friend. Technology can transform what your company sells, how it operates, and how it prepares for the future. Don't even try to ignore it. Use it to create new products, tap new distribution channels, and improve communication with your customers and partners.

　　與科技交朋友?？萍伎梢愿淖兡愎境鍪鄣漠a(chǎn)品、運(yùn)作方式以及應(yīng)對(duì)未來(lái)的方式。絕不要忽略技術(shù)的發(fā)展。你應(yīng)該運(yùn)用技術(shù)來(lái)創(chuàng)造新的產(chǎn)品，拓展更多的流通渠道，以及改進(jìn)與客戶(hù)、合作伙伴間的交流。

　　9.Groom future leaders. Select 25 of your best people each year and put them through hell together on specific projects for four or five months.

　　培養(yǎng)未來(lái)的領(lǐng)導(dǎo)人。每年挑選出25名最優(yōu)秀的員工，給他們4到5個(gè)月的時(shí)間去完成一些非常艱苦的具體任務(wù)。

　　10.Lead by example. Keep your moral compass at all times especially when you need to make a difficult decision. Make sure you also have a management team that you trust and respect. Operate on the credo: Take care of your customers and the people who take care of your customers and the growth and profit will take care of themselves.

　　以身作則。堅(jiān)持自己的道德準(zhǔn)則，特別是面臨困難抉擇的時(shí)候。你應(yīng)該建立一個(gè)可以完全信任和尊重的管理小組。有這么一條金科玉律：只要你能照顧好自己的客戶(hù)以及那些照顧客戶(hù)的員工，那么，公司的成長(zhǎng)和利潤(rùn)就會(huì)自然而然照顧到你。

　　Do all of that, and you'll have an organization that will make you proud.

　　如果你能做到所有這些，你就一定會(huì)擁有一個(gè)引以為豪的企業(yè)。