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嘀嘀、快的打車(chē)取消補(bǔ)貼.

2017/08/13 21:49:34 編輯: 瀏覽次數(shù):390 移動(dòng)端

  乘客的“甜頭”終于到了盡頭,嘀嘀、快的兩大打車(chē)APP正式宣布停補(bǔ)。我們來(lái)看一下雙語(yǔ)新聞以了解詳細(xì)情況吧。

  Taxi clients using mobile applications to book cabs will no longer be subsidized by providers of those services, China's two most-used taxi-hailing app companies said on Friday.

  The announcements placed a marker in a multi-billion-yuan price war. "We will stop cash subsidies to taxi users and drivers by Saturday," Didi Dache said on Weibo.

  "Long-term rewarding policies are on the horizon." Competitor Kuaidi Dache, with the biggest taxi-booking mobile application by market share, posted a similar online announcement. It said the company is looking for new ways to subsidize users.

  Didi and Kuaidi control more than 97 percent of China's taxi-booking market, according to 199IT.com, an Internet statistics organizer.

  Kuaidi is backed by e-commerce giant Alibaba Group Holding Ltd. It handled more than 6 million taxi-bookings a day in the first quarter, according to 199IT.com. It had larger city coverage than its rival. The Hangzhou-based company serves more than 260 Chinese cities.

  Didi is available in fewer than 180 cities. Didi has spent more than 1 billion yuan ($162 million) in subsidies since January to gain market share. It claimed to have more than 100 million accumulated users. The Shenzhen-based Internet company Tencent Holdings Ltd funded Didi. Tencent's popular social mobile application WeChat provided Didi Web-based bill payment services.

  The loss of subsidies does not seemto bother people who frequently use mobile applications to order taxis. "I will still use applications to book taxis because that's the easiest way to get a car in rush hour," said Han Yang, a 27-year-old working for an IT magazine in Beijing.

  乘客的“甜頭”終于到了盡頭,嘀嘀、快的兩大打車(chē)APP正式宣布停補(bǔ)。昨天,嘀嘀打車(chē)通過(guò)官微對(duì)外宣布“打車(chē)立減”將在今天零點(diǎn)取消,快的也發(fā)出公告稱(chēng),補(bǔ)貼活動(dòng)于同日告一段落。

  “嘀嘀打車(chē)5月17日(周六)零點(diǎn)開(kāi)始暫停乘客端的現(xiàn)金獎(jiǎng)勵(lì)了!不過(guò),隨后會(huì)以更多更豐富的非現(xiàn)金方式繼續(xù)獎(jiǎng)勵(lì)打車(chē)乘客?!编粥直硎?,人們使用嘀嘀的習(xí)慣已經(jīng)養(yǎng)成,補(bǔ)貼預(yù)期目標(biāo)已基本達(dá)到。

  快的方面也稱(chēng),補(bǔ)貼活動(dòng)將在今天告一段落。“后續(xù)我們還將不定期推出各種形式的優(yōu)惠活動(dòng)。”

  據(jù)了解,快的、嘀嘀停止補(bǔ)貼針對(duì)的是乘客端,司機(jī)端補(bǔ)貼照舊,且乘客、司機(jī)端支付寶錢(qián)包掃碼獎(jiǎng)勵(lì)依舊。

  今年農(nóng)歷春節(jié)前后,嘀嘀打車(chē)、快的打車(chē)因?yàn)榛ヂ?lián)網(wǎng)巨頭騰訊、阿里巴巴“土豪式”砸錢(qián)支援——嘀嘀共補(bǔ)貼超過(guò)14億,快的亦在數(shù)億元——成為移動(dòng)互聯(lián)網(wǎng)最耀眼的明星。

  在幾個(gè)月前,嘀嘀、快的兩家還曾鉚足勁把補(bǔ)貼金額頂上了十多塊錢(qián)。經(jīng)歷過(guò)幾輪降補(bǔ),本次停補(bǔ)前,在北京使用APP打車(chē),能獲得3塊錢(qián)補(bǔ)貼。

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