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KFC玩出新境界:可以吃的炸雞味指甲油你心動了嗎?.

2017/08/13 18:51:11 編輯: 瀏覽次數(shù):279 移動端

  KFC thinks you should take its "Finger Lickin’ Good" slogan literally.

  肯德基認(rèn)為你一定會被它的“吮指留香”的標(biāo)語所吸引。

  The fried chicken company, along with marketing giant Ogilvy & Mather, has produced edible nail polish for customers in Hong Kong.

  該售賣炸雞的公司和市場營銷巨頭奧美在香港聯(lián)合推出了可食用指甲油。

  The nail polish comes in two flavors and colors: Original (kind of a beige) and Hot & Spicy (red). To use it, customers can paint the polish on their nails, let it dry, "and then lick -- again and again and again."

  該指甲油有兩種顏色和口味:裸色原味和紅色香辣味。食客們可以涂上這些指甲油,等指甲油干掉后就舔掉它們,然后一直重復(fù)下去。

  KFC says the nail polish is "sourced from natural ingredients," perhaps in an fort to make customers feel safer about licking nail polish.

  肯德基表示這些指甲油“取材于純天然材料”。這也許是為了讓客戶們對舔掉指甲油這件事更加放心。

  "The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," said John Koay, creative director for Ogilvy & Mather. "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."

  奧美的創(chuàng)意總監(jiān)John Koay表示:“我們的指甲油的配方十分獨(dú)特,既能保留住食物一般的風(fēng)味,又能像普通指甲油一樣有明亮的光澤。這次推廣活動十分有趣,我們希望能夠借此增加肯德基在香港地區(qū)的人氣?!?/p>

  The KFC nail polish is packaged in a "designer bottle and box" (not a bucket). The chicken chain has promoted the nail polish on Facebook and social media over the past two weeks, even releasing a music video on YouTube.

  肯德基的指甲油的包裝是“設(shè)計師打造的瓶身和外盒”,而非桶裝。過去兩周,肯德基在Facebook和社交網(wǎng)絡(luò)上一直推廣其指甲油,在Youtube上還放出了一支音樂視頻。

  The music video features a beat-boxing woman playing keyboard on a pillar, licking her fingers, while a robot-dancing guy shows off his Hot & Spicy KFC nail polish.

  該音樂視頻展示了一個坐在柱子上邊玩鍵盤邊b-box的女孩,她津津有味地舔著她的手指。在她旁邊有一個跳著機(jī)械舞的男孩,展示著他的肯德基香辣指甲油。

  KFC says that it has asked customers to pick their favorite flavor to go into mass production.

  肯德基表示其曾調(diào)查過消費(fèi)者最喜愛的口味,從而將該口味投入大量生產(chǎn)。

  Edible nail polish isn’t a new thing, though most of them are vegetable-based and marketed towards children.

  可食用指甲油并不是什么新鮮事物,它們大部分是用蔬菜原料制成的,目標(biāo)人群是兒童。

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