美國網(wǎng)購來了“新模式”.

　　美國的百貨在線零售業(yè)務已開始復蘇，終于有望走出近十年前Webvan那場驚心動魄的破產(chǎn)事件的陰影。當年，Webvan試圖推出全國范圍的送貨上門服務，但最后以失敗告終，并隨之倒閉。下面我們來看一下詳細信息：

　　Retailers, including Walmart, the largest US grocery seller, and Kmart, the discounter, are expanding or testing new online services built around an in-store, pick-up model being embraced by a new generation of web-literate households.各家零售商，包括美國最大的日用百貨銷售商沃爾瑪(Walmart)和折扣零售商凱馬特(Kmart)，正在競相擴大或試驗以“到店提貨”(in-store pick-up)為核心的新式網(wǎng)絡服務。這種模式已經(jīng)受到新一代“親網(wǎng)絡”家庭的推崇。

　　Online grocery home delivery remains a niche business in the US compared with Europe, with only a handful of regional businesses providing delivery, mostly in urban areas, including Safeway in California, Amazon Fresh in Seattle and Ahold’s Peapod along the US east coast.與歐洲相比，日用百貨在線銷售并送貨上門業(yè)務在美國仍是一塊小蛋糕，只有為數(shù)不多的地區(qū)性企業(yè)提供送貨上門服務，而且大多是在城市地區(qū)。如Safeway在加州、Amazon Fresh在西雅圖、阿霍德(Ahold)旗下的Peapod在美國東海岸一帶提供這類服務。

　　Walmart, which has more than 3,700 US stores and grocery sales of more than $130bn last year, has instead been testing a new “pay online and pick up today” service at some stores that includes items such as shampoo and toothpaste. The model is expected to provide the basis for an eventual move by Walmart into a full range of grocery and food products.而擁有3700余家美國門店、去年日用百貨銷售額超過1300億美元的沃爾瑪，則在部分門店試行了“在線付款，今天提貨”(pay online and pick up today)的新式服務，試驗商品包括洗發(fā)水和牙膏等。該公司最終有可能把這種模式推廣到所有日用百貨和食品。

　　Walmart declined to give details of the scope of the tests, or a potential launch date for the same-day, pick-up service.沃爾瑪拒絕透露具體的試驗范圍，也不肯說明可能在什么時候推出當天提貨服務。

　　Kmart, part of Sears Holdings, is also offering a same-day, in-store pick-up service for groceries and other goods at more than 400 stores via its fledgling MyGofer network, a shopping portal that has formed partnerships with small local supermarkets to provide fresh items.西爾斯控股(Sears Holdings)旗下的凱馬特，也通過新創(chuàng)建的MyGofer購物網(wǎng)站，在400余家店鋪開展了日用百貨及其他商品的“當天到店提貨”服務。MyGofer已經(jīng)與一些地方小超市建立了合作關系，向這些超市供應生鮮商品。

　　Kmart is also offering home delivery in cities including Boston, New York, Chicago and Seattle.凱馬特還在波士頓、紐約、芝加哥和西雅圖等城市提供送貨上門服務。

　　Publix, a successful regional supermarket chain, has also relaunched an e-commerce business based on store pick-up, after abandoning an early move into online sales in 2003.大眾超級市場公司(Publix)是一家成功的地區(qū)連鎖超市經(jīng)營商，在2003年放棄進軍在線銷售業(yè)務后，該公司也已重新推出了一項到店提貨的電子商務服務。

　　Publix’s new service, being tested at stores in Atlanta and Tampa, was launched with support from MyWebGrocer, a provider of e-commerce systems and other services to more than 100 regional supermarkets.這項新服務正在亞特蘭大和坦帕的店鋪進行試點，MyWebGrocer為其提供支持。MyWebGrocer為100多家地區(qū)超市提供電子商務系統(tǒng)及其它服務。

　　Rich Tarrant, who founded MyWebGrocer in 1999, said the company had seen growing interest in the idea among shoppers, “particularly in the last 24 months”, amid greater broadband web access.1999年創(chuàng)辦了MyWebGrocer的里奇?塔蘭特(Rich Tarrant)表示，隨著寬帶網(wǎng)絡接入的普及，人們在線購物的興趣變得越來越濃厚，“特別是過去兩年”。

　　“The new young mothers in their twenties are now in family mode. They grew up on a PC and bought their books on Amazon and their music on Apple. So the expectation is that they will go online for their groceries too,” he said.他表示：“二十多歲、剛當上媽媽的年輕女性如今進入了家庭模式，她們是使用著電腦長大的，在亞馬遜(Amazon)上買書，在蘋果(Apple)上買音樂，可想而知，她們也會上網(wǎng)買日用品。”

　　Webvan went bankrupt in 2001 after raising more than $1bn to launch a national online grocery home-delivery business.Webvan于2001年破產(chǎn)，當時該公司剛剛?cè)谫Y逾10億美元，準備推出全國性的在線銷售并送貨上門服務。

　　Online sales of groceries account for less than 2 per cent of total grocery sales in the US, compared with almost 4 per cent in the UK.在美國，日用百貨的在線銷售額僅占總額的不到2%，而在英國，這一比例接近4%。