教你成功組織和主持網(wǎng)絡(luò)會(huì)議.

　　In an age when event budgets are being cut and broadband Internet access is rising, webinars are becoming increasingly popular. Webinars are web-based seminars, that usually include over 30 participants and are used to conduct presentations, workshops, lectures and large-scale meetings. Since webinars are held online, they allow companies to save money on travel, catering and venues, all of which are costs commonly associated with face-to-face seminars. However, due to their large attendance, webinars need carul planning in order to be successful. This is why those planning on hosting a webinar need to take their time to ensure that they properly go through all the necessary steps which will ensure the webinar’s success.

　　在當(dāng)今社會(huì)，展會(huì)預(yù)算正在逐漸削減，寬帶互聯(lián)網(wǎng)越發(fā)普及，網(wǎng)絡(luò)會(huì)議正變得越來越流行。網(wǎng)絡(luò)會(huì)議或者是網(wǎng)絡(luò)研討會(huì)是以互聯(lián)網(wǎng)為基礎(chǔ)的研討會(huì)，這通常涉及超過30位的參與者，并且會(huì)用于進(jìn)行演講展示，工作演示，講座及大型會(huì)議。由于研討會(huì)是在網(wǎng)上舉行，這就讓公司可以在交通，餐飲，場(chǎng)地上節(jié)省花費(fèi)，而所有這些都是面對(duì)面會(huì)晤的常見支出。但是，由于出席的人過多，網(wǎng)絡(luò)研討會(huì)通常需要經(jīng)過仔細(xì)規(guī)劃，才能取得成功。這就是為什么那些打算舉辦一個(gè)網(wǎng)絡(luò)研討會(huì)的人需要花時(shí)間，通過所有必要的步驟，來確保該網(wǎng)絡(luò)會(huì)議成功舉辦。

　　To help you organize your webinar, I’ve highlighted the most important steps that you need to take below.

　　為了幫助你組織網(wǎng)絡(luò)研討會(huì)，我在下面強(qiáng)調(diào)了一些你可能需要的重要步驟。

　　1. Choose a date far in advance- The first thing you should do when planning a webinar, or series of webinars, is to rer to a holiday and events calendar far in advance. Keep in mind that you will be inviting several people with busy schedules, so give them enough notice to make time for your webinar. For example, the week bore Christmas break could be extremely busy, as people are trying to tie up many lose ends bore they go on holiday. By carully considering your chosen dates, you can ensure maximum attendance.

　　1.提前選定一個(gè)日期—你計(jì)劃開網(wǎng)絡(luò)會(huì)議或者一系列網(wǎng)絡(luò)研討會(huì)時(shí)，需要做的第一件事是提前很久參考假期、重大事件表和日歷。請(qǐng)記住，你將會(huì)邀請(qǐng)幾個(gè)工作繁忙的人，所以請(qǐng)?zhí)嵝阉麄儊頌槟愕难杏憰?huì)騰出時(shí)間。例如，圣誕假期之前的一周會(huì)非常繁忙，因?yàn)槿藗兌荚噲D在假期之前結(jié)束和收尾手頭上的工作。仔細(xì)考慮你選擇的日期，你就可以最大限度地保證出勤率。

　　2. Make sure that you get the time right- Consider time zone differences; if you are on the west coast, but are also inviting participants from the east coast (and vice-versa), don&apost schedule a webinar for when your participants will be out of the office. Also, don’t schedule your webinar too close to the end of the day - this is when your participants will want to wind down and see what they still have to do to make it home on time. If you’re inviting people from other countries, either choose a time that can generally work for all participants (which is rare), or plan on holding your webinar several times to account for different time zones.

　　2.確保你安排了合適的時(shí)間—考慮時(shí)區(qū)差異;如果你是在西海岸，但也邀請(qǐng)了東海岸的參與者(反之亦然)，不要把研討會(huì)安排在參與者將要離開辦公室的時(shí)間。同時(shí)，不要把你的研討會(huì)安排得太靠近傍晚，那時(shí)你的參與者將放松下來，看看明天需要做的工作，然后準(zhǔn)時(shí)回家。如果你邀請(qǐng)了外國人，要么選擇一個(gè)時(shí)間使所有人都能夠參加(但這是少見的)，或根據(jù)不同時(shí)區(qū)舉辦多次研討會(huì)。

　　3. Choose your webinar tool- Most online meeting tools have webinar options, you just have to choose the plan that corresponds to the number of participants you&aposre expecting to invite. Test the various tools available, and choose the one with the features and functionality that suits you best. Depending on the sort of webinar you will be presenting, you might need to change between speakers easily, or record the webinar for posting online. Research all the features from several different tools, and you are sure to find the perfect software for your occasion. Make sure that once you’ve chosen the tool, that your provider is willing to train you so you can make the most of your webinar.

　　3.選擇您的網(wǎng)絡(luò)工具—大多數(shù)在線會(huì)議在工具上都有多個(gè)選擇，你只需要選擇一款符合參會(huì)者數(shù)目的就行了。測(cè)試的各種可用的工具，并選擇一個(gè)特征與功能最適合你的。根據(jù)你要舉辦研討會(huì)的種類，你可能需要快速切換揚(yáng)聲器，或把會(huì)議記錄下來，再上傳到網(wǎng)上。研究不同工具的所有功能，你肯定能找到最符合你需求的軟件。確保一旦你選擇了工具，你的供應(yīng)商愿意為了你的研討會(huì)辦得更好而提供幫助。

　　4. Practice running a webinar- As the host, you will be expected to ensure that the webinar runs smoothly. There are no excuses for not knowing how to switch between speakers, taking a poll or recording the webinar, for example. Invite some colleagues to help you test the tool several times after your training with the provider. Also make sure that all of your presenters are familiar with the webinar tool.

　　4.練習(xí)如何舉辦一場(chǎng)研討會(huì)—作為主持人，你要確保研討會(huì)順利進(jìn)行。例如，你必須知道如何切換發(fā)言者，做調(diào)查和把網(wǎng)絡(luò)會(huì)議記錄下來。在供應(yīng)商給你培訓(xùn)之后，邀請(qǐng)一些同事來幫忙測(cè)試工具。也要確保所有的參會(huì)者都對(duì)這款工具非常熟悉。

　　5. Develop an agenda and invitation- Bore inviting your audience, set up your webinar carully. Think about how long your webinar will last, and the main items that you want to discuss in the order you would like to discuss them. Also plan for a Q&A session, since your attendees will likely have some questions at the end of your presentation. Then, outline the agenda in the invitation. This is the easiest way for your participants to know if your webinar will be relevant for them. The invitation should also include a link that allows your participants to connect to the webinar, as well as a call-in number, in case they&aposd prer to listen in by phone.

　　5.制定會(huì)議流程和邀請(qǐng)函—在邀請(qǐng)觀眾之前，仔細(xì)設(shè)置好會(huì)議事項(xiàng)?？紤]好你的網(wǎng)絡(luò)研討會(huì)的時(shí)長，整理好你要討論議題的順序。還有設(shè)置問答環(huán)節(jié)，因?yàn)槟闩c會(huì)者很可能會(huì)在報(bào)告的結(jié)尾存有疑問。然后，在邀請(qǐng)函當(dāng)中強(qiáng)調(diào)會(huì)議流程。這是讓你的與會(huì)者知道這個(gè)網(wǎng)絡(luò)研討會(huì)是否與他們相關(guān)的最簡(jiǎn)單的方法。邀請(qǐng)函還應(yīng)該包含能連接到網(wǎng)絡(luò)研討會(huì)的鏈接，和一個(gè)可以鏈接網(wǎng)絡(luò)會(huì)議的電話號(hào)碼，萬一他們更愿意在電話上收聽參與會(huì)議呢。

　　6. Invite your audience- Think carully about what you want to present, and choose your audience accordingly. Be sure to keep track of your responses, so you know who will attend your webinar. By closely monitoring of your attendee list, you will be able to plan your follow-up ahead.

　　6.邀請(qǐng)你的觀眾—根據(jù)你所要展示的東西來相應(yīng)地仔細(xì)選擇與會(huì)者。一定要跟蹤你所得到的回復(fù)，從而確定誰會(huì)參加會(huì)議。通過密切關(guān)注你的與會(huì)者列表，你可以提前計(jì)劃后續(xù)事項(xiàng)。

　　7. Plan your presentation- Keep in mind that the best online meeting presentations are highly visual and engaging. If you’re using PowerPoint, for example, do not cram slides only with words. Include pictures that are relevant to what you are presenting. You can also use video and even online games, if appropriate, to bring your presentation to life. Some webinar planners even send materials to the participants&apos offices ahead of the meeting. Learn to think creatively, and your webinar will come to life.

　　7.計(jì)劃你的演示報(bào)告—記住，最好的在線會(huì)議演講是高度可視化和內(nèi)容相關(guān)的。若你使用PowerPoint的話，在幻燈片上則不要只是堆滿文字。增加一些與你的議題有關(guān)的圖片。如果合適的話，你也可以使用視頻和在線游戲，使你的演講展示更加有生氣。一些網(wǎng)絡(luò)會(huì)議計(jì)劃者甚至?xí)陂_會(huì)前把材料提前發(fā)去與會(huì)者的辦公室。學(xué)會(huì)創(chuàng)造性地思考，你的會(huì)議將會(huì)更加生動(dòng)。

　　8. Record your webinar - By making a recording of your webinar available, those who would like to revisit some of the discussion, or those who could not make it, are able to listen to what was said in their own time. If you’re linking your webinar to an online marketing campaign, you can use the recording in any e-mails that you send out, reinforcing your message.

　　8.記錄你的研討會(huì)—通過記錄你的網(wǎng)絡(luò)會(huì)議，那些想重溫的討論人，或不能與會(huì)的人，能夠在他們自己的時(shí)間里去聽聽會(huì)議上討論了什么。如果你的網(wǎng)絡(luò)研討會(huì)與營銷活動(dòng)有關(guān)，你還可以把會(huì)議記錄附在電郵上發(fā)出去，從而加強(qiáng)宣傳效果。

　　9. Follow-up - As with online meetings, following-up on a webinar is extremely important. Remind your participants of what was discussed, and conduct a survey to gather their thoughts on how the webinar went. If you are planning another webinar that could be of interest to your audience, make sure to let them know when they can expect an invitation.

　　9.跟進(jìn)—對(duì)于在線會(huì)議來說，跟進(jìn)每一次的會(huì)議是極其重要的。提醒與會(huì)者會(huì)議討論了什么，并進(jìn)行調(diào)查，收集他們對(duì)于會(huì)議進(jìn)行的想法。如果你正在計(jì)劃另一個(gè)可能會(huì)吸引這些觀眾的網(wǎng)絡(luò)會(huì)議，一定要讓他們知道他們何時(shí)會(huì)收到邀請(qǐng) 。

　　10. Review your feedback- Always be sure to review any feedback that you have received on your webinars. This is how you can improve your next ones. Pay particular attention to the feedback relating to the presentation, as that makes up the core of the webinar.

　　10.回顧你得到的反饋—一定要回顧你得到的關(guān)于網(wǎng)絡(luò)研討會(huì)的反饋。這關(guān)系到你如何提升下一個(gè)會(huì)議的質(zhì)量。特別注意那些有關(guān)演示報(bào)告的反饋，因?yàn)檫@就是會(huì)議的核心價(jià)值所在。